Case Study
How Benefit Plus unified its brand and achieved over 1000 clicks in 2 months with signature banners
Benefit Plus, a leading player in the employee benefits sector, decided to modernize its email communication. The goal was to strengthen the company brand and simultaneously increase the efficiency of both internal and external communication across departments and regions.
Using the Chillisign platform, Benefit Plus successfully implemented dynamic and visually unified signatures that not only represent the brand but also support various marketing and HR campaigns through email signature banners.
105
Active Users
193
Email Signatures
1553
Banner Clicks
Flexible templates for every situation
With Chillisign, Benefit Plus gained full control over its corporate communication. Flexible templates allowed them to easily customize signatures for any situation and create specific variants for different departments (sales, HR), individual countries (Czech Republic, Slovakia), and specific purposes—from standard communication to targeted marketing campaigns.
Implementation and Usage
Benefit Plus uses Chillisign across several teams and countries (e.g., Czechia, Slovakia), with each team having the option to use its own banner and template variations. For instance, the HR department promotes company culture through banners linking to the company's Cocuma profile.
The implementation was hybrid:
- On Windows, a synchronization app was used, enabling mass installation of signatures via the IT department. This ensured Benefit Plus had fully automated updates and native signatures in Outlook without manual intervention.
- macOS users utilize the Outlook Add-in for Microsoft 365, which ensures the same result outside the Windows environment.
Each user can switch between multiple signatures depending on the type of communication—e.g., different banners for HR, others for sales.
“We needed to unify email signatures across the company while still keeping the flexibility to quickly respond to marketing and HR campaigns. Chillisign enabled us to achieve both – modern, visually strong signatures and flexible banners that support our brand and recruitment efforts. The implementation was simple.”
Ivana Červená
Marketing managerBenefits of Collaborating with Chillisign
Benefit Plus sees Chillisign as a tool that effectively combines technology and design. The main benefits include:
- Unified corporate identity in all outgoing emails
- Automated deployment to Outlook, with all signature updates handled without user intervention
- Support for multiple templates and language versions, ideal for international companies
- A modern signature design that reflects a modern brand
A Modern Company with an Emphasis on Brand
Benefit Plus has shown that consistent work with email signatures is not just an aesthetic matter—it is a well-thought-out marketing and HR tool. Chillisign helped the company connect technology and communication in a way that aligns with its vision: to be a modern, visually strong brand that knows how to engage, even through everyday emails.
